Twitter is a social networking platform used to follow people, share interests, participate in conversations and find out what’s happening in the world right at this moment.
And there are more than 255 million active users sending 500 million tweets per day!
Anyone can read, write and share messages of up to 140 characters, which are available to the whole Twitter community and can also be found in search engines.
Twitter is a great opportunity to build brand awareness, generate leads, encourage “social signals” of your content, network as well as monitor your online reputation and what is being said about your brand.
But, unless your Ashton Kutcher or Oprah, you’re going to have to hustle to build your fan base.