Kreatology // Kylie Garner // Fractional CMO

Boost Your Brand with User Generated Video Content

User Generated Video

In today’s digital age, the power of visual storytelling has catapulted to the forefront of effective branding strategies. Among these, User Generated Video (UGC Video) content stands out as a dynamic and authentic way to engage audiences, build trust, and amplify your brand’s voice. By leveraging videos created by your own customers or fans, you’re not only showcasing real-life testimonials but also tapping into an invaluable resource that enhances your brand’s credibility and connection with its community.

The beauty of User Generated Video lies in its ability to transform ordinary customer experiences into compelling narratives that resonate deeply with potential buyers. It’s a strategy that not only breathes life into your products or services but also fosters a sense of belonging among your audience. In this era where consumers value authenticity above all else, incorporating user-generated videos can be the game-changer for brands looking to stand out in a crowded marketplace.

As we delve deeper into how you can boost your brand using User Generated Video content, it becomes clear that this approach is more than just a marketing tactic; it’s about creating an ecosystem where customer voices are heard and celebrated. This powerful form of engagement not only enriches your content strategy but also propels word-of-mouth marketing to new heights – offering endless possibilities for growth and innovation within any industry.

What is User Generated Video Content?

User Generated Video Content refers to videos created and shared by consumers or fans rather than the brand itself. This content can range from reviews, testimonials, unboxing experiences, how-to guides, to creative showcases of products in use. It’s a form of digital word-of-mouth that harnesses the authentic voices and personal experiences of real users to promote a product, service, or brand.

The appeal of User Generated Video lies in its authenticity and relatability; it provides prospective customers with genuine insights into what it’s like to interact with a product or service from people just like them. This type of content is perceived as more trustworthy and less biased compared to traditional advertising because it comes directly from fellow consumers without any direct input or alteration by the brand.

Incorporating User Generated Videos into marketing strategies allows brands not only to amplify their message through the lens of their most loyal supporters but also fosters a sense of community around their offerings. Moreover, this strategy leverages social proof—a psychological phenomenon where people copy the actions of others—in order to influence potential buyers’ decisions positively.

From enhancing engagement on social media platforms to boosting conversion rates on e-commerce sites, User Generated Video Content offers an array (or spectrum) of benefits for businesses aiming for growth in today’s competitive landscape. It represents a shift towards more participatory branding practices where customer involvement plays a central role in shaping perceptions and driving success.

Benefits of user generated video content

The benefits of user-generated video content are endless. For starters, it helps brands reach new audiences and build relationships with them. When someone creates a video about your brand or product, they’re essentially giving you a shoutout to their entire network.

Want to give your brand a human touch? Encourage your customers to create video content featuring your products or services. There’s nothing quite like seeing real people’s joy and satisfaction to build trust and credibility. User-generated videos are authentic, relatable, and far more impactful than any polished ad campaign.

User-generated video brings an authentic human touch to your brand, helping you reach new audiences and build relationships with them. It allows employees and community members to share their stories in their own voices, establishing a personal connection between the brand and its audience.

Types of user-generated video content

When it comes to user-generated video content, the options are endless. A few crowd favorites include:

  • Product reviews and unboxing videos
  • Video diaries and personal stories
  • Customer testimonials and case studies
  • How-to videos and tutorials
  • Behind-the-scenes footage

The possibilities are endless, and that’s what makes user-generated video content so exciting. It’s a way for brands to tap into the creativity and authenticity of their customers and fans.

As someone who’s been in the digital marketing game for a while now, I can tell you firsthand that user-generated video content is the future. It’s not just a trend – it’s a fundamental shift in the way we think about marketing and advertising.

Examples of User Generated Video Content

Now that you’ve got a solid grasp on user-generated video content and its significance, it’s time to check out how it’s being used effectively in the real world.

Product reviews and unboxing UGC videos

Unboxing videos and product reviews are all the rage these days. Customers love sharing their two cents about the latest gadget they’ve bought, and what better way to do it than by ripping open the packaging on camera? It’s a fun, honest, and engaging way to get the scoop on a product straight from the horse’s mouth.

Unboxing videos have become a huge trend on YouTube, with some of the most popular channels racking up millions of views. There’s something satisfying about watching someone else open a package and share their first impressions of a product.

For brands, these types of videos are incredibly valuable. They provide social proof that your products are worth buying, and they can help sway potential customers who are on the fence.

User-generated video content often takes the form of well-deserved, positive customer feedback and reviews from loyal customers. These organic video strategies showcase real customer experiences and opinions, acting as powerful brand ambassadors.

Video diaries and personal stories

Video diaries and personal stories are another beloved form of user-generated video content. In these heartfelt videos, individuals open up and share their unique experiences, offering valuable insights on various subjects that matter to them.

Picture this: a beauty brand that’s all about celebrating your skincare wins. They’re dying to know which of their products have become your holy grail items and how you’ve incorporated them into your daily self-care ritual. On the flip side, a nonprofit might be eager to hear how their efforts have directly impacted you and changed your world for the better. There’s nothing quite like a personal story to forge a deep, meaningful bond.

Forget generic marketing messages. Videos featuring real people affected by your brand or cause are in a league of their own when it comes to creating an emotional connection. Seeing the concrete difference you’re making is compelling stuff that viewers won’t soon forget.

Customer testimonials and case studies

Another fantastic example of user generated video content is customer testimonials and case studies. In these videos, satisfied customers share their stories about how your brand or product has made a positive impact on their lives, usually in a more organized manner compared to a standard review video.

When it comes to building trust with potential B2B customers, nothing beats a good case study. By showcasing real-world examples of how your products or services have helped other businesses succeed, you’re giving prospects a glimpse into what’s possible for their own company. It’s like having a trusted friend vouch for you – and that kind of credibility is priceless.

At the end of the day, user generated video content is all about authenticity and relatability. It’s about letting your customers and fans speak for themselves, rather than trying to control the narrative.

As a marketer, it can be scary to give up that control. But trust me – the payoff is worth it. When you embrace user generated video content, you’ll start to see your brand in a whole new light.

Key Takeaway: 

Embrace user generated video content to give your brand an authentic touch and build deeper connections with your audience. Let real people tell their stories, showcasing the true impact of your products or services.

How User Generated Video Content Can Benefit Your Brand

User generated video content is a game-changer for brands looking to build trust and social proof. It’s the secret sauce that can take your marketing strategy to the next level.

Real stories from customers and employees can skyrocket your engagement by forging a genuine connection with your audience.

Building trust and social proof

When it comes to making purchase decisions, people trust other people more than they trust brands. In fact, studies have shown that user generated content is trusted 3 times more than content created by brands.

By leveraging user generated video, you can tap into the power of social proof and show prospective customers that your brand is loved and trusted by real people just like them.

Increasing brand awareness and reach

User generated video content is a great way to increase brand awareness and reach new audiences. When customers and employees share their experiences with your brand on social media, they’re essentially acting as brand ambassadors, spreading the word to their friends and followers.

This organic reach can be incredibly valuable, as it exposes your brand to new potential customers who may not have heard of you before.

Driving engagement and conversions

When real people share their love for your products or services through generated video content, it’s incredibly powerful. Seeing others genuinely enjoy what you offer can be the deciding factor that turns prospective customers into loyal fans, ready to make a purchase.

Plus, user generated video is often more relatable and authentic than traditional marketing content, which can help to build a stronger emotional connection with your audience and encourage them to take action.

Strategies for Collecting User Generated Video Content

Now that you know the benefits of user generated video content, you’re probably wondering how to go about collecting it. Here are a few strategies to get you started:

Encouraging customers to create and share videos

Want to gather amazing user generated video content? Just ask. Reach out to your customers via email, social media, or even a friendly nudge on your website, encouraging them to create and share videos about their experiences with your brand.

Make sure to provide clear guidelines on what kind of content you’re looking for, and consider offering incentives like discounts or free products to encourage participation.

Leveraging social media platforms and hashtags

Social media platforms like Instagram, TikTok, and YouTube are goldmines for user generated video content. By creating a branded hashtag and encouraging your customers to use it when they post videos about your brand, you can easily track and collect UGC.

Imagine the excitement when your followers see their own videos featured on your brand’s social media pages. Encourage user generated content by launching Instagram Stories and TikTok challenges that invite fans to share videos related to your brand.

Running contests and giveaways

Ready to get creative with video content? Contests and giveaways are an awesome way to get your customers excited about sharing their experiences with your brand on social media. Encourage them to post a video for a chance to win big, or reward them with a special giveaway for sharing a heartfelt testimonial. The more user generated video content you can inspire, the better.

Just make sure to clearly communicate the rules and guidelines for the contest or giveaway, and choose a prize that aligns with your brand and appeals to your target audience.

By implementing these strategies and leveraging the power of user generated video content, you can build a stronger, more authentic brand that resonates with your audience on a deeper level. So what are you waiting for? Start collecting UGC today.

Key Takeaway: 

Boost your brand by embracing user generated video content. It builds trust, expands reach, and drives sales through real stories from people who love your products. Start asking customers to share their experiences and use social media hashtags to collect their videos. Get ready for a more authentic connection with your audience.

Best Practices for Incorporating User Generated Video Content into Your Marketing Strategy

When it comes to user generated video content, there’s no one-size-fits-all approach. As a seasoned marketing professional, I’ve seen firsthand how the right UGV can be a game-changer for brands looking to connect with their audience on a deeper level.

But here’s the thing – not all user generated videos are created equal. To truly harness the power of UGV in your marketing strategy, you need to be strategic about the content you select and how you integrate it into your overall plan.

Selecting the right user generated videos for your brand

First and foremost, it’s crucial to choose user generated videos that align with your brand’s values, messaging, and aesthetic. Look for authentic, high-quality content that showcases your products or services in a positive light and resonates with your target audience.

For example, if you’re a fashion brand targeting Gen Z, you might want to prioritise UGV from influencers or customers who embody your brand’s style and vibe. On the other hand, if you’re a B2B company, you may want to focus on testimonial videos from satisfied clients that highlight your expertise and results.

Integrating user generated videos into your content marketing strategy

After carefully selecting user generated videos that fit your brand, the next step is to integrate them into your comprehensive content marketing strategy. Treat these videos as a complementary component rather than an isolated approach.

One effective approach is to use UGV as social proof across your owned media channels, such as your website, social media profiles, and email campaigns. Embedding customer reviews, unboxing videos, or user generated video tutorials can help build trust and credibility with your audience.

Want to get more mileage out of your user generated video content? Try this: take that fantastic UGV and transform it into a compelling blog post, a shareable infographic, or an irresistible paid ad. By being inventive with how you repurpose your video content, you’ll not only extend its lifespan but also save yourself valuable resources in the process.

Measuring the impact of user generated video content on your marketing goals

To really understand the value of your UGV marketing strategy, you need to track the right metrics. Keep a close eye on the data that reveals how user generated video content is contributing to your overarching goals – that’s the true measure of success.

Engagement rates, such as views, likes, comments, and shares, can give you a sense of how well your user generated videos are resonating with your audience. You can also look at conversion metrics, like click-through rates and sales, to see how UGV is driving tangible results for your business.

As you analyze the performance of various types of user generated video content over time, you’ll start to see patterns emerge. You’ll discover what resonates with your audience and what falls flat. Armed with this knowledge, you can focus your efforts on the tactics that deliver the best results for your brand. The exciting thing about UGV is that it’s always evolving, shaped by the preferences and behaviors of your audience. So don’t be afraid to try new things and make adjustments along the way.

At the end of the day, incorporating user generated video content into your marketing strategy is all about authenticity, creativity, and agility. By staying true to your brand voice while also embracing the unique perspectives of your customers and fans, you can create a powerful feedback loop that drives real results.

Key Takeaway: 

Boost your brand by picking user generated videos that match your vibe and using them across all channels. Track their performance to see what clicks with your audience.

FAQs in Relation to User Generated Video

What is a user generated video?

A user generated video is content created by customers, not brands. It’s real folks sharing their experiences or ideas about products on platforms like YouTube.

What is a generated video?

A generated video typically refers to content produced using automated tools or software, contrasting with videos made by individuals based on personal input and creativity.

What is a good UGC video?

A solid UGC (user generated content) video feels authentic, tells a compelling story, and resonates with the audience. Authenticity wins over polish every time.

What is an example of user generated content?

An example includes product reviews posted on social media channels. These honest opinions help build trust among prospective customers looking for real stories before making purchase decisions.


User generated video content is a game-changer for brands looking to connect with their audience on a deeper level. By showcasing authentic stories and experiences from real customers and employees, you can build trust, increase reach, and drive engagement like never before.

Empower your users to become video creators and sharers with ease. Implement straightforward calls-to-action, develop unforgettable branded hashtags, or launch captivating contests and giveaways. Be selective when choosing videos that resonate with your brand’s ethos, and effortlessly weave them into the fabric of your overarching marketing strategy.

So what are you waiting for? Start leveraging the power of user generated video content today and watch your brand soar to new heights. Your customers are ready to share their stories – are you ready to listen?

Hi! I'm Kylie.

Brand & Digital Marketing Strategist, Educator, AIPP Master Photographer and Superstar Mum of two gorgeous boys.

I help businesses grow with Conversion Driven Websites, Marketing Automation and Traffic Generation.